Customer Satisfaction Measurement

Customer Satisfaction Measurement

A practical half day course which outlines to delegates the techniques and processes used to evaluate customer satisfaction.

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Aim

To demonstrate to delegates how to analyse data and use the results for maximum impact.

Benefits

Delegates should be able to set up customer satisfaction measurement within their own company.

Programme

● Welcome and Introduction
● Aims and Objectives
● Identifying Customer Priorities
● Sampling
● Survey Options
● Maximising Response Rates
● Questionnaire Design
● Introduction to: The Survey to Customers
● Analysis of Surveys
● Feedback to Customers
● Course Review and Assessment

Approach

This course involves exercises, group input and discussions and will require all delegates to undertake an active part.